Since joining Strata Homes in 2017, I have played a pivotal role in establishing and evolving the internal visualisation department, leading to advancements in design, marketing, and customer engagement for this regional residential housing developer. 
 

Initial Responsibilities: I began by developing Strata Homes' visual content capabilities, creating impactful visualisations that aided design and operational teams.

• I Collaborated with the Head of Design and operational teams to develop product offerings.

• Created conceptual and realistic visual content, including animations and VR explorations.

• Enhanced the design process with tangible scales through advanced visualisation techniques such as Utilising HTC VIVE with Prospect software.
   

Evolution of Role: Over time, my role expanded to encompass marketing and operational efficiencies, significantly improving internal processes and customer experiences.

• Introduced new processes and developed software in Unreal Engine with consultant partners.

• Streamlined the production of multiple plot-specific CGI visuals to aid in marketing homes & developments off plan and much earlier than previously Strata were able to achieve.

• Reduced outsourcing costs and enhanced customer experience.

• Expanded the visualisation team to 4 members, serving marketing, land, and planning teams.
   

Key Projects and Achievements: I have led numerous successful projects, notably improving the efficiency and capabilities of the visualisation team and driving innovation through technology. Examples -
 

Configurator Project lead / Management:

• I led the development of a real-time photorealistic configurator using Unreal Engine, utilising Lumen to create beautiful interactive interiors.

• I was the main modeler that generated the 3d assets, as well as creating all the materials required to replicate real-life materials such as worktops, door and floor textures.

• I also combined the unreal app with the assets, setting up the connection with blueprints to the meshes. Creating the dynamic lighting and making sure the application was effcient enough to run on low level pixel streamed servers.

• Delivered a pixel-streamed, app-free experience allowing customers to configure homes with any internet capable device.

• Coordinated with Unreal developers, UI/UX developers, data experts, and sales/marketing heads.

• Generated additional sales leads and engagement through innovative visualisation tools.

• Produced lots of supporting polished visual content for marketing on social media and Rightmove platforms. 
   

Development Support:

• Assisted the products team in developing new house type range.

• Collaborated with the brand team on new signage and wayfinding opportunities, visually able to place totem locations by placing in strategic locations based off of 3D landscapes, hoarding quantities, signage placements. 

• Utilised drones for 3D scanning and asset capturing, converting materials into realistic marketing content and optimised 3D models.
   

Drone Team Initiative:

• I formed a ‘Drone team’ comprising of a visualiser, engineer, and videographers.

• Achieved cost savings by conducting in-house site surveys and capturing marketing content.

• Generating 3d topography with textures that could be utilised within marketing content.

• Ensured team members were certified to fly drones.

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Latest Project:

• Project lead / Design to develop an interactive aerial view of developments, allowing customers to orbit around sites, select homes, and explore at street level and inside.

• Designed the template for reuse, increasing efficiency for 3D artists and outputting data for the front-end website.

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Impact and Value: My initiatives and projects have led to substantial cost savings, enhanced customer engagement, and improved internal efficiencies, solidifying Strata Homes' position as an innovative leader in the customer experiance industry.

• Saved hundreds of thousands in external outsourcing costs.

• Enhanced customer engagement and experience with innovative visualisation tools.

• Improved internal efficiencies and collaboration across departments.